Mobile hairdressing is a growing industry, and for good reason. It offers convenience, flexibility and affordability for customers. However, as a mobile hairdresser, it can be challenging to build and grow your business. To help you out, we’ve put together 10 hacks to build a better mobile hairdressing business:
Create a Professional Brand
- Your brand is the first impression that potential customers will have of your business. Invest in creating a professional and consistent brand that reflects the quality of your service. This includes a logo, business cards, and a website.
Develop a Strong Online Presence
- Having a strong online presence is crucial for any business, and mobile hairdressing is no exception. This includes having a professional website, active social media accounts, and positive reviews on review sites like Yelp and Google.
- As a mobile hairdresser, you will be working in a variety of locations, so it’s essential to have insurance to protect yourself and your customers. Make sure you have liability insurance, as well as insurance for your equipment and tools.
Invest in Quality Equipment
- Having the right tools and equipment is crucial for providing a high-quality service. Invest in quality hair cutting and styling tools, as well as a professional-grade hairdressing case to keep everything organised and secure.
- One of the main advantages of mobile hairdressing is the ability to work flexibly, so make sure you are available to work at the times that your customers need you. This could include evenings and weekends, as well as early mornings or late at night.
Network and Collaborate
- Networking and collaborating with other businesses and individuals in your industry can help you to grow your business. This could include joining a local hairdressing association, attending trade shows, or even working with other mobile hairdressers to offer a wider range of services.
Keep Up-to-Date with the Latest Trends
- Hairdressing is an ever-changing industry, and to stay competitive, it’s essential to keep up-to-date with the latest trends and techniques. This could include attending workshops, training courses, or reading industry magazines.
Offer Special Promotions and Discounts
- Offering special promotions and discounts can help you to attract new customers, as well as retain existing ones. For example, you could offer a loyalty scheme for regular customers, or a discount for first-time customers.
Provide Excellent Customer Service
- Providing excellent customer service is crucial for any business, and mobile hairdressing is no exception. Make sure you are friendly and professional, and go above and beyond to ensure that your customers are happy with your service.
Don’t Be Afraid to Ask for Referrals
- Word of mouth is one of the best ways to grow your business, so don’t be afraid to ask your customers for referrals. This could include offering a referral scheme, or simply asking customers to recommend you to their friends and family.
In conclusion, building a successful mobile hairdressing business takes time and effort, but with these 10 hacks, you will be on your way to achieving your goals. Remember to create a professional brand, develop a strong online presence, invest in quality equipment, network, and collaborate, keep up-to-date with the latest trends, offer special promotions and discounts, provide excellent customer service, and don’t be afraid to ask for referrals. With the right mindset, hard work, and a little bit of luck, you can build a successful mobile hairdressing business that will grow and thrive.