1 Unwritten product sold
= 1 baby coral born
The Reef Restoration Foundation grows coral fragments in ocean-based nurseries on the Great Barrier Reef.
When the coral fragments are mature enough, they’re replanted on a reef.
When they’re of age, the coral spawn and create hundreds of baby coral of their very own! Awwww!
square kilometres of world heritage listed area
baby corals by 2026: the Reef Restoration Foundation’s goal!
Hair and the reef…
what’s our connection?
It’s simple: we’re hair-lovers who are also hopeless ocean-lovers.
We care what goes down the drain in Australia (we’re looking at you toxic shampoos!), and we know The Great Barrier Reef needs all the help it can get.
What's so important about coral reefs?
> 25% of all marine life rely on reefs
> Nearly one billion people worldwide depend on them with food, wellbeing and livelihood
> Reefs protect vulnerable coastlines from erosion and storms
How does climate change impact them?
> The ocean absorbs carbon dioxide from the atmosphere, making it too acidic
> Coral suffers heat stress, which expels the algae that live inside their tissues and turns them white (aka bleached coral)
> Coral damage increases thanks to the more frequent and intense weather events
> Many marine species are forced to move to cooler habitats, disturbing the food chain and the wider reef ecosystem
What does the Reef Restoration Foundation do?
> The Reef Restoration Foundation established a pilot ocean-based coral nursery on the Great Barrier Reef at Fitzroy Island
> Coral cuttings that survived two recent bleaching events were attached to 10 coral tree frames to accelerate their growth
> The first generation of corals has been re-planted on a nearby damaged reef, while new generations of corals are being grown on the trees
> This process of coral regrowth mimics nature and accelerates the growth process to enable reefs to recover from bleaching and cyclone damage faster
Are you ready to dive right in?
Do it for the (coral) kids.
We’re carbon neutral, too
We’re 100% dedicated to sustainable practices so that you can indulge in good hair days, minus the guilt.
That’s why we became a carbon neutral company, and partnered with Carbon Neutral and their Yarra Yarra Biodiversity Corridor project, Australia’s largest biodiverse reforestation carbon sink.
Unwritten delivers authenticity and uniqueness in a product that’s not only serving your hair with pure health, but also proving to be an asset to the world we live in through its sustainability, natural ingredients and giving back to the Earth with every purchase.
Where can I find out more about The Reef Restoration Foundation?
These guys have so much amazing stuff on their website here, it’s definitely worth the visit.
How do you know how much it costs to bring a baby coral to life?
Bringing a baby coral to life requires some costly preparation before the adult coral can even have sexy time.
The RRF must work hard to create the perfect, complex habitat for coral to thrive in, and make sure it’s resilient and attractive to reef critters to ensure the whole ecosystem is stable for the future.
After saving coral cuttings from the reef and fostering a new generation on tree frames, the RRF can now plant ‘mature’ coral in that habitat and wait for them to get busy (wink wink). The plan is for them to spawn and naturally repopulate the reef!
When corals spawn, they release millions of egg-and-sperm bundles into the water column. But, only 100 in a million bundles become a real life baby coral.
So for every adult coral the RRF plants, the process from start to finish (preparing the habitat to just one new baby coral populating the reef) has a cost, which the RRF has cleverly calculated so that they can do their work effectively into the future.
We have agreed to donate that value from each Unwritten product sold to help RRF bring even more baby corals to life using that process.
Will you be letting us know how much Unwritten donates to RRF regularly?
For sure. Unfortunately, we know there are companies out there who talk the talk, but don’t walk the walk… that’s not us, hand on heart. We’re incredibly invested in our commitment to the RRF, especially because our founders, Rob and Hayden, are mad-keen on diving and the ocean.
So, as we travel along the Unwritten journey selling our really good stuff for hair, we promise to give you regular updates via social media about our ongoing donations to the RRF. We’ll even bore you with our newborn baby coral photos. Cuuuuuuuuuuute!
What does a baby coral look like?
Funny you should ask, actually. One of the Unwritten team members said they look like chicken feet. Here’s a photo so you can make up your own mind.
What did you do to become Carbon Neutral?
Carbon Neutral is an Australian organisation that actively helps companies manage their footprint calculation and become certified as carbon neutral. And that’s exactly what we did!
Through the process, you can choose to participate in or support a range of actions and solutions that will offset your company’s carbon footprint. At Unwritten, we chose to invest in native reforestation, specifically in the Yarra Yarra Biodiversity Corridor. This large scale reforestation project is revegetating the landscape with native trees and shrubs to encourage wildlife to return while at the same time removing carbon from the atmosphere. The goal is to create a 200km long green corridor from inland all the way to the coast, reconnecting remnant vegetation with 12 nature reserves across a 10,000km2 area.
You can read more about it here, or scroll up a little to check out the video.
Is Unwritten Haircare sustainable?
Abso-bloody-lutely! This is SUPER important to our mission. We know our industry has a history of ‘green-washing’, so we put our operations under the microscope with a couple of major organisations to make sure that what we’re building is as gentle as can be for us humans, our furry friends and Mother Earth.
I read that Unwritten Haircare is bottled in recycled plastic, is it 100% recycled?
Our ethos and commitment to sustainability is unwavering. We have vowed to incrementally improve every part of our business for people, planet and profit as we journey towards a completely sustainable future.
When we ventured into using sustainable packaging for our products, we evaluated so many options – refillable plastic bottles, refill pouches, even plastics made from food crops such as corn. The problem with these ‘solutions’ is that they come with their own set of problems; they’re not recyclable or in the case of the food-based plastics, they consume valuable arable land that could be used for food production. When it comes to sustainability, there is no ‘silver bullet’ to take care of everything… it’s about trial and error, and doing as much as you can with what you have.
So we settled on reusing plastic that had already been in circulation and was ready for a second life. We originally planned to use 100% recycled HDPE (it’s one of the most recyclable plastics out there), but the cost is unfortunately still prohibitive for most businesses like Unwritten that are trying to do the right thing. This is largely because there’s not enough recycling infrastructure and recycling businesses out there offering this service to help build a competitive pricing scale in this market.
So, right now our bottles consist of 30% recycled plastic, but things are evolving rapidly in this space and we’re confident that over the next few years, we’ll be able to transition our bottles to 100% recycled material.