Looks & Brains

Think of Unwritten Professional Haircare as the class science geek with a Queer Eye makeover. Yep, under our very pretty exterior, we’re packing some serious smarts.

That’s because Unwritten is 100% driven by innovation and we’ve made it our mission to make amazing products that use the best technology out there. We also love to prove that sustainable, natural ingredients, when mixed with the latest research and development, can out-perform all that nasty sh*t going around.

Unwritten Professional Haircare has been purposefully formulated to identify those pesky Aussie hair pain-points and solve them with innovative, active ingredients that have been proven to make a real difference – either within hours or incrementally the more you use them.

Here are just a few incredible ingredients we use that mean our products do what they say on the bottle.

Hydrate, Hydrate, Hydrate!

Active ingredient: PatcH20
Products: So Sublime! Hydro Repair Serum


  • Instant relief for itchy, uncomfortable scalp
  • Restores and hydrates hair surface
  • Repairs hair surface
  • Provides sustained release of active ingredients

Superpower: After 4 hours, your scalp hydration increases by 17%, and after 21 days, scalp hydration has increased by 52%. Plus, damaged hair is 97% rehydrated in just 2 hours!


Active ingredient: Sodium Hyaluronate, Hydrolysed Hyaluronic Acid
Products: All


  • Natural volume enhancer
  • Anti-frizz protection
  • Mechanical and thermal protection
  • Anti-pollution
  • Shine & resistance booster
  • Softness enhancer

Superpower: These beauties can decrease your straightening routine by 2 minutes after a single use of shampoo. Saving 2 to 4 minutes per day on hair straightening could represent up to 2 hours every month!


Active ingredient: Terminalia Ferdinandiana Fruit Extract (Kakadu Plum)
Products: Bliss Out Hydro Repair Shampoo & Conditioner, Lit Up Blonde Toning Shampoo & Mask


  • Protects hair against UV damage
  • Preserves hair structure and composition
  • Decreases hair fibre damage
  • Provides antioxidants
  • Reduces cuticle permeability and damage

Superpower: Kakadu Plum is the Australian superfruit for hair protection; it preserves important proteins and can make your hair 19% less likely to be penetrated by UV rays.


Active ingredient: Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein
Products: Bliss Out Hydro Repair Shampoo & Conditioner, So Sublime! Hydro Repair Serum


  • Amino acids optimise damage recovery
  • Enhances protein integrity 
  • Instantly seals and repairs after heat styling
  • Provides easier detangling
  • Nourishes and moisturises hair

Superpower: It sounds like breakfast, but these actives can noticeably improve split ends after just one application and can aid in ongoing repair caused by thermal and chemical treatments.


Active ingredient: Hydrolyzed Quinoa
Products: Oh High! Vitamin Volumising Primer


  • Amino acids offer powerful protection for the hair shaft
  • Film-forming properties protect against environmental stress
  • Improves hair colour uptake
  • Enhances colour longevity
  • Makes styling easier
  • Improves volume and body
  • Enhances shine

Superpower: A godsend for Aussies everywhere, this clever ingredient acts like an intuitive shield to let the good stuff in and keep the nasties out. As a bonus, it can improve your hair’s shine by a whopping 51% after 5 treatments!