In the professional hairdressing world, constant evolution is essential. Over the last few years, our app, known to many as Unwritten, has grown from offering its own professional haircare products to supporting a full marketplace of professional brands. We’re proud to be a platform for hairdressers to buy wholesale and drop-ship a variety of top-quality ranges directly to their clients.
However, as our community has expanded to include 14 partner brands (and counting), we realised our original name—Unwritten—created some confusion on whether it was an app or a product range. To better serve our platform users and our partner brands, we’ve decided to rename the app to HUSL.
Why HUSL?
We wanted a name that evokes the energy, drive, and passion of the salon industry. “HUSL” reflects the entrepreneurial spirit of hairdressers who make moves, build their business, and want a place where they can seamlessly purchase and sell high-quality products. It stands for more than just a new look—it’s a renewed commitment to our mission: to help hairdressers to thrive by helping them save time and make money.
What Changes and What Stays the Same
- The Unwritten Haircare Range Remains: Unwritten continues as an exclusive professional haircare line available in the app alongside the industry’s top professional haircare brands.
- Same Great Service: You can still order wholesale, offer drop-shipping, and manage your product lineup from the same platform you know and love.
- New Name, Same Support: Our dedication to your business success hasn’t changed. We’re simply evolving our brand to best reflect our wide ecosystem of products.
Looking Ahead
With HUSL, we will continue to foster innovation and empower hairdressers to own the hustle. Our vision remains to simplify and elevate hairdressers discover, purchase, and provide top-quality haircare to their clients.
We can’t wait for you to experience all the new opportunities that come with HUSL. Thank you for your trust, feedback, and ongoing support!
