Joico
Salon-quality products that repair, strengthen, and enhance hair with innovative formulas.
Products available on the Unwritten App
Colorful Anti-Fade Shampoo
Colorful Anti-Fade Conditioner
K-Pak Color Therapy Shampoo
K-Pak Color Therapy Conditioner
Defy Damage Protective Shampoo
Defy Damage Protective Conditioner
Joiful Volumizing Shampoo
Joiful Volumizing Conditioner
HydraSplash Shampoo
HydraSplash Conditioner
Body Shake
Hair Shake
Heat Hero
Joi Whip
Why get Joico?
The Joi of Healthy Hair
Joico is a globally recognised professional haircare brand that has dedicated over 45 years to creating innovative solutions for healthier, more vibrant hair. At the heart of their philosophy is “Joi”—a concept that embodies the transformative power of healthy hair to uplift and inspire. From their pioneering use of keratin protein in 1975 to cutting-edge technologies like the Bio-Advanced Peptide Complex® and SmartRelease™ Technology, Joico has continuously developed products that repair, strengthen, and rejuvenate hair with every use.
A Commitment to Compassion and Sustainability
Joico’s dedication to ethical practices and sustainability sets them apart. Certified by PETA as “Animal Test-Free” and offering a vegan product line with their Inner Joi range, Joico ensures their entire production process avoids animal testing and animal-derived ingredients. The brand champions eco-conscious initiatives, such as using recycled materials in packaging and generating wind energy at their US-based manufacturing site. Joico’s ambitious goals include reducing their carbon footprint by 75% and leveraging renewable energy for 100% of their operations by 2030, reflecting their commitment to a sustainable future.
A Legacy of Innovation and Inclusivity
Joico has achieved numerous milestones, revolutionising haircare with advanced technologies like Quadramine Complex® and ArgiPlex Technology, which enhance shine and strength while protecting hair during colouring. Beyond their products, Joico fosters inclusivity and community support, celebrating diversity through initiatives like their unwavering support of the LGBTQ+ community. Driven by a philosophy of continuous improvement and compassion, Joico is more than a haircare brand; it is a promise to spread the “Joi” of healthy hair to salons and clients worldwide.
